Spotify shares were up 1.1 percent in premarket trading Wednesday at $176.95 as of 8:15 a.m. Bernie Sanders and atheist academic Richard Dawkins. Rogan is known for attracting high-profile guests such as Tesla CEO Elon Musk, Sen. 1 and become exclusive to the platform later this year. “The Joe Rogan Experience” will land on Spotify on Sept. The company has acquired several podcast producers since last year, including The Ringer and Gimlet Media. Spotify’s deal with Rogan is the streaming giant’s latest effort to expand its podcast offerings. The Sweden-based company declined to comment on the specifics Wednesday morning. Spotify did not disclose the terms of the deal in its Tuesday announcement that it would become the exclusive home of Rogan’s show, which currently boasts 8.4 million subscribers on YouTube. It dwarfs Spotify rival Stitcher’s two-year deal worth at least $10 million for the popular true-crime show “My Favorite Murder,” according to the paper. The staggering amount is the likely value of the streaming service’s multiyear licensing agreement for “The Joe Rogan Experience” based on performance metrics and milestones, the Wall Street Journal reported, citing a person familiar with the matter. Spotify’s blockbuster deal to acquire Joe Rogan’s popular podcast reportedly has a price tag larger than $100 million - one of the most lucrative ever in the industry. Joe Rogan's estranged dad denies being violent with podcaster's mom: report Taylor Swift debuting 'Midnights' lyrics on billboards around the world Rogan is the biggest name in the podcasting industry, and as per Nielsen's 2021 Q3 Media Ratings, Rogan's podcast brings in an average audience of 11 million listeners per episode. Back then, the deal was reported to be worth over 100 million, which continues to be one of the biggest podcast deals of its kind to date. Shakira's name may appear on jerseys of Barcelona FC, her ex's team: report Spotify’s podcast ambitions are no secret, but it truly made a splash when it announced in May 2020 that it had inked a multi-year exclusive licensing deal with Rogan. Taylor Swift teased 'Midnights' lyrics in NYU speech months ago
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